Echelon is a brand that has something for everyone. Whether you are new to at-home fitness or a seasoned veteran, Echelon has you covered. From Connected Bikes, Smart Rowers, and Smart Treadmills, small screens, large screens, or no screens, Echelon provides the right equipment and programs for your needs.

Starting with our logo we changed a few key elements:

• We simplified our “E” brand icon to be cleaner and rounded off the corners. In doing this, I removed the sharp points.
• We changed the “Echelon” text to lowercase, a softer bold font, and narrowed the letter spacing. These changes brought a friendly vibe to the brand logo.
• The next step was adjusting the colors from red to vibrant blue.

These changes were made across the brand:

• Logo Update
• Brand Colors
• Letterhead
• Brand Presentations
• Products
• Packaging

Brand Colors

To become more approachable we moved away from harsh colors like red and black to a vibrant blue and a softer grey while keeping light blue and navy. Elevating to colors has brought new life into the brand.