Everyone Has A Fight

So many people said, “UFC GYM is not a real gym, it’s a place for people to learn to fight one another”. We heard this over and over and instead of trying to convince people we are not a fight gym, we decided to embrace it. We are a fight gym! However, we defined what it means to fight. Everyone has a fight in life. Whether it is fighting obesity, a life-threatening disease or even just fighting time to stay healthy.  The goal at UFC GYM was to encourage people to partner with us to take on the fight together.

Once we figured out It was time to own the fact we were a “fight gym” the campaign “Everyone has a Fight” was born. Working with our Marketing team , we were able to identify real members that were standing up and fighting against serious life issues. Examples included one man losing over 100lbs, a mother of four who made her fitness a priority, and a cancer survivor growing stronger and stronger. It ended up being of my favorite campaigns that was very successful across both the corporate-owned and franchise partner’s gyms.

These assets included:

• Posters
• Social Media Assets
• Flyers
• Videos (Story Telling)