creative leader
Creative Director with over
15+ Years experience
PRINT • DIGITAL • PHOTOGRAPHY • VIDEO • SOCIAL MEDIA
Jeff Wallace has been designing and directing creative for over 18 years. Innovating at companies such as Echelon Fitness, UFC Gyms, Power Crunch, Winn Grips, and Black and Decker, Jeff brings strong organizational and management skills to the creative process. Leading teams in both established and start-up companies, Jeff has helped to develop brands across D2C, B2B, and retail. A creative with a “left-brained” approach, Jeff is a dynamic leader in the industry.
“At 3 years old I was introduced to something that would change my life forever, the art of Auto Racing. “Drivers Start Your ENGINES!”, words that I grew to dream I would hear while in the cockpit of an open-wheeled beast. Little did I know that I would wake up one Christmas at the age of 11 to find a 4 wheeled dream come to life. Through the progression of ages, I reached some of the peaks of racing. Races and Championships won which made memories that would last a lifetime, but life lessons of teamwork and dedication are what molded me into the person I am today. To me, Creativity is about thinking differently, and to succeed behind the wheel you have to be the most creative driver on the track. With the desire for challenges and creative thinking, I took a step in the direction of my passion to design. My love for art and creating something from nothing drove me to the career I know and love today. The skills I learned from a dream come true taught me to think differently in every creative challenge I face. Although I hung up my helmet at 22 the passion continues to drive everything I do.”
Some companies I have worked with
Testimonials
"Jeff is one of the most significant additions we’ve made to the Echelon Fitness team. He makes a concerted effort daily to provide strong partnership to everyone around him. Jeff always ensures that others have what they need, that they are fully supported, and that their voice is always heard. He fosters collaboration and brings teams together. When last-minute requests come in, he goes above and beyond to get the work done while still executing at a high level regardless of the task at hand. Jeff is a passionate leader who is dedicated to his team and the marketing team as a whole. When challenges arise, Jeff maintains a positive, can-do attitude while simultaneously motivating others too. In addition, he brings creative thinking to every meeting and helps us to challenge the status quo. Jeff is not only a fantastic leader but a great colleague who is always there to check in and lend a hand or ear. Hard days at work are much easier with Jeff on the team. If you’re looking for someone who is committed, creative, uplifting, and creates a better culture, I strongly recommend Jeff. "
"Jeff is a creative, passionate, and servant leader that I have been lucky enough to work alongside at Echelon Fitness. Jeff fosters a positive attitude and makes sure partners, colleagues and outside departments have the tools needed to be successful all while guiding the team’s creative brand direction and meeting deadlines and last-minute requests. It’s a great feeling knowing your work partners have your back and with Jeff, he always will. You will not only have a great creative leader in Jeff but also a fun, charismatic guy that can uplift and motivate an entire team. Any organization would be lucky to have Jeff leading their creative team "
"Jeff quickly became an asset to our creative services team at AudioQuest/The Quest Group. Hired to give us added dimension in 3D applications and video, Jeff extended his functionality on the team by giving us a hand in print design work as well! His work was evolved many of our projects. Applying new ideas while always keeping brand sensibilities intact. It’s with pleasure that I would recommend him highly in many creative disciplines. I wish we would have leveraged his photographic skills more!"
A Racing Culture
When not providing creative direction for some of the top brands, You can find me behind the wheel of a race car. Not the cars you have in mind. I spend my free time with the hobby of e-racing, from time to time you can catch a broadcast race online. I am the founder of Wallace Autosport and partner with Refined Motorsports to compete competitively. I also may be the head designer of all team paint schemes.
